CCM Racing
Aftercare, Analytics, Branded Merchandise, Content Creation, E-Commnerce, Print Media, The Full Monty, Web Design & Build,
Racing Ahead.
CCM Racing are a motocross and Enduro shop, with one of the largest selections of parts, accessories, riding gear and casual wear in Ireland. They were established in 1982 and have built a respected reputation as one of the best dealers in its industry.
The Brief
CCM Racing came to us with a website that wasn’t delivering. Their objective was to take their E-Commerce platform and develop it into a shop that generates sales and conveys their true brand. With such a huge stock list, this complex solution had to clearly define each product and the category that it fits in to, making it as easy as possible to customers to find what they need.
The Development
After a full web review and analysis of exactly what worked and didn’t work on CCM Racing’s existing website, we set out for a full re-design and build. Designing a site that focused on the user experience on the front-end, whilst being easy to use and manage sales on the back-end, was our absolute priority. The new site had to reinforce CCM Racing’s high standing in the Motocross industry.
The Result
The new website for CCM now conveys their brand values as not just a shop, but a team of experts who love to ride as much as their customers. The website presents the thousands of products that they sell, whilst still being easy to navigate and quick to find items.
CCM Racing were so happy with the results of their E-Commerce site solution, from the design to the functionality, that The Graphics Department is now the sole outsourced design department for CCM. Our relationship has seen us design and print catalogues, adverts, packaging, t-shirts, the list goes on. CCM have had “the full monty” from us, and we continue to work together now and in the future.
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